Main Article Content

Lloyd Buscomb
Robin-Marie Shepherd
Lorna Dyall


Perceptions of Care, Survey Research


Introduction: This study addresses a gap in national research in Aotearoa, New Zealand, providing information on New Zealanders’ perceptions of chiropractic care in Aotearoa, New Zealand, and comparing similar findings to previous studies overseas.

Methods: Participants were recruited online between June 26, 2019, and July 10th, 2019. A total of 1,002 respondents aged 18 and older participated. A mixed-methods methodology was employed.

Results: Sixty-five percent of New Zealanders’ were satisfied with their chiropractor’s service. The findings that 50% of the sample agreed that chiropractic care is effective in the management of neuromusculoskeletal (NMSK) and spinal conditions was consistent with previous research.

Conclusion: For the most part, there was a positive perception of chiropractic care. Chiropractors were seen as being professional and knowledgeable, yet more people could further benefit from their services if the general population knew more about what chiropractors could further provide. In addition, specific groups should be approached such as Asians, males, and older people to further promote chiropractic care for these populations. More knowledge or public health funding for services to the public is warranted which would enhance the opportunities for chiropractors to attract more potential patients.


Download data is not yet available.


1. Dow D Safeguarding the public health. A history of the New Zealand Department of Health, Victoria Press, Wellington, 1995
2. Inglis B, Fraser B, Penfold B. Report of the Commission of Inquiry Chiropractic in New Zealand. Wellington, 1979. Chiropractic-in-NZ-report.pdf (
3. Durie M. Whaiora Mental Health Development. Oxford University Press, Oxford, England, 1994
4. Ministry of Health He Korowai Oranga Māori Health Strategy. Ministry of Health, Wellington. He Korowai Oranga: Māori Health Strategy, 2002

5. Weeks WB, Goertz CM, Meeker, WC, Marchiori DM Public perceptions of doctors of chiropractic: results of a national survey and examination of variation according to respondents' likelihood to use chiropractic, experience with chiropractic, and chiropractic supply in local health care markets. J Manipulative Physiol Ther 2015;38:533-544
6. Sharma R, Haas M, Stano M Patient attitudes, insurance, and other determinants of self-referral to medical and chiropractic physicians. Am J Public Health 2003;12: 2111-2117
7. Wardwell WI The Connecticut survey of public attitudes toward chiropractic. J Manipulative Physiol Ther 1989;123:167-173
8. O’Connor J & D J Gallup-Palmer College of Chiropractors inaugural report: Americans’ perception of chiropractor. Gallup Poll® July, 2015

9. Brown BT, Bonello R, Fernandez-Caamano R Graham PL Eaton S, Green H. Chiropractic in Australia: a survey of the general public. Chiropr J Australia 2013;43: 85-92
10. Brown BT, Bonello R, Fernandez-Caamano R, Eaton S, Graham PL, Green H. Consumer characteristics and perceptions of chiropractic and chiropractic services in Australia: results from a cross-sectional survey. J Manipulative Physiol Ther 2014;37:219-229
11. Jatrana S, Crampton P. Primary health care in New Zealand: who has access? Health Policy 2009;93:1-10
12. Glucina T, Gaskin H, Fox M, Holt K. Practice characteristics of New Zealand chiropractors: A 2019 survey. Asia Pac Chiropr J. 2021;1.3. Available at